When considering ways of advertising a hotel, there are many things which can be done to promote the hotel. Putting a hotel in a holiday brochure for instance is a good way of making people aware that your hotel exists, you can put in all of the aspects which would be of interest to a prospective tourist ie. A list of the facilities on offer at the hotel, which could include things like Swimming pool, sauna, children’s playground etc.
With more and more people becoming computer literate, the internet is a good way to advertise. Ten years ago people went to travel agents to book holidays, now the majority of people book online, and even if they do book in a travel agents, they have usually looked up holidays and hotels before even stepping foot on the high street.
So a good website is a very important way to assess what a hotel looks like in appearance, what the rooms are like within the hotel, and the surroundings to the hotel. What bars are near by, whether there is a beach which is in easy reach of the hotel itself.
Once people have booked their holiday, they usually research what the accommodation is like, and look what other people think of the hotel where they want to stay. There are websites which make comment from a holiday makers point of view as to what the hotel overall is like. They can even put their own review on their and give the hotel a star rating.
A good idea is for an online journal to be written on a hotel from an independent person, this would give an incite into what the holiday was like on a day to day basis.
For instance if you was staying at a Youth Hotel (Jugendgästehaus) such as the Hotel Naumburg, a journal from day one could be written, it could say about your arrival at the hotel, if the hotel staff were helpful and friendly, your first thoughts on the accommodation at the hotel (was everything clean, did the shower work etc. ). Then if you went site seeing you could mention about the surroundings ie. Sites of Naumburg, such as the Gothic style Cathedral which attracts a vast amount of tourists each year, the market square and the traditional tram car system which is still in use. You could also mention that Naumburg towers above the valleys and rivers and has beautiful surroundings.
All of this would contribute to the hotels prestige and encourage tourists to book to stay. If you are away with family, mention about things to do with the family within Naumburg, and say as to whether you felt it was a family friendly place to stay, and what facilities are on offer for couples and single folk.
An online journal could contribute immensely to the good name of the hotel, as people would then have an idea from a persons holiday, from booking in to leaving whether the hotel is right for them or not.